Energy Deregulation is Coming to Lubbock!

We are your resource for all news about the plans to deregulate the grid in Lubbock, Texas in early 2024. 

  • We provide you with the information
  • You choose the best plan for your family or business
  • You save on your electric bill

ProSource Power Has Saved Your Lubbock Neighbors Thousands


ProSource Power is very responsive and supportive organization to our business.

Garlyn Shelton


Gary Vickers has been very helpful with moving accounts over from our previous provider.

Sandy Cone


Gary Vickers, of ProSource Power, has been helping our company for many years to find the lowest possible rates for our buildings and set up long-term contracts. Thank you, Gary!

Judy Saunders


We have been working with Gary (ProSource Power) for several years now. They have saved us a considerable amount of money and always provide great service.

Tommy Ayers


Gary Vickers (ProSource Power) is great! He’s very helpful and knowledgeable and will work to get you the best price available. I’ve been working with Gary for a many years and he’s always there to help.

Becky Hill


Gary, ProSource Power, has been a great person to work with for our electric service here at the church. I have worked with Gary for several years. He always takes the time to review our needs and make sure we get the best possible deals. He is always proactive and explains the pros and cons of each option.[read more]

Jimmy Trickett


Gray has been providing our businesses with electrical power sources for more than 15years. I feel confident with Gary providing our companies with the best price and service he can. I would like to say it really helps me out knowing I have someone working for me to obtain the best price possible so I can spend my time on other projects. I would highly recommend Gary for your contact for electrical power sources.[read more]

Dianne Cabrera

Lubbock Deregulation Rules and Updates

What is Energy Deregulation? When is it Coming to Lubbock, Texas?

By ProSource Power | July 27, 2023

Deregulation refers to the removal of restrictions in an industry, be it banking, aviation, or telecommunications. When it comes to energy, this takes the form of energy deregulation, or ‘electricity and natural gas choice.’ This simply means that you, as a residential customer, have the power to select your own energy provider, thereby giving you…

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Who Are The Major Energy Broker Serving Lubbock?

By ProSource Power | July 21, 2023

Brief Recap of Energy Deregulation Energy deregulation is a significant shift in the electricity market that removes restrictions and opens the industry to competition. This means consumers, for the first time, have the freedom to choose their electricity provider. In Lubbock, Texas, energy deregulation is expected to roll out in early 2024, transforming the way…

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Who is LP&L? – A Complete Guide to Lubbock’s Power Supplier

By ProSource Power | July 12, 2023

Who is LP&L? A Brief Overview Lubbock Power & Light, often referred to as LP&L, is a municipally owned electric utility company serving Lubbock, Texas. Established in 1917, it has grown to be one of the largest municipal electric utilities in the United States, providing low-cost, reliable electric service to over 62,000 customers in Lubbock.…

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How Much Do Businesses in Texas Save with Deregulated Electric Rates?

By ProSource Power | July 5, 2023

Introduction Texas, a state known for its vast landscapes and diverse energy resources, embarked on a unique journey in the realm of power distribution when it decided to deregulate its electricity market in the late 20th century. This change in approach has reshaped the way Texans interact with and consume energy, fundamentally altering the dynamics…

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Our Response to the June 27, 2023 Letter from Joel Ivy

By ProSource Power | June 28, 2023

June 28, 2023   Dear Lubbock Residents, As we continue to steer towards energy deregulation, we’re witnessing historic strides by Lubbock Power and Light (LP&L). While their initial timeline proposed a go-live date in October following a tentative customer shopping window in August, the final federal approval that was expected on April 23 has been…

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Federal Regulatory Holdup Could Stall Lubbock Power & Light’s Shift to Retail Electric Choice

By ProSource Power | June 23, 2023

June 23, 2023 Lubbock Power & Light (LP&L) and the Electric Reliability Council of Texas (ERCOT) might be forced to postpone the projected integration of LP&L into the retail competition market due to a recent decision by the Federal Energy Regulatory Commission (FERC). The two entities jointly updated the Texas Public Utility Commission (PUC) about…

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How do Retail Electricity Providers (REP) Make Money: Your Power to Choose

By ProSource Power | June 15, 2023

Introduction: Retail Electricity Providers (REPs) in Texas employ a range of strategies to generate revenue and sustain their operations within the energy deregulation landscape. Understanding how REPs make money is key to navigating the electricity market and optimizing your choices as a consumer. In this article, we will delve into the financial mechanisms that drive…

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Which Cities in Texas Have Deregulated Energy? Unveiling Your Power to Choose

By ProSource Power | June 8, 2023

Introduction: In Texas, the power to choose an electricity provider is not just a dream but a reality. With the advent of electricity deregulation, Texans have gained the freedom to select their preferred energy company and shape their energy consumption according to their needs. While some areas of the state remain regulated, the majority of…

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A Comprehensive Guide to Energy Providers in Lubbock: Power to Choose Your Electricity

By ProSource Power | May 31, 2023

Welcome to our comprehensive guide on energy providers in Lubbock and the Power to Choose program. With the deregulation of the power grid in Texas, homeowners now have the opportunity to shop around for the best electricity rates and services. In this blog, we will explore a diverse range of energy providers available in Lubbock,…

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Benefits of Energy Deregulation in Lubbock

Energy deregulation brings a multitude of benefits to residents in Lubbock. Here are some advantages you can expect:

Lower Energy Rates:

With competition among energy providers, you have the opportunity to secure lower energy rates. Say goodbye to high bills and hello to savings.

Increased Competition:

Energy deregulation fosters a competitive market, encouraging providers to offer attractive plans, innovative services, and exceptional customer care. You get to choose the provider that aligns best with your preferences.

Variety of Energy Plans:

Say goodbye to one-size-fits-all energy plans. In Lubbock's deregulated market, you'll have access to a wide range of energy plans, tailored to meet your specific needs. Whether you prioritize renewable energy, fixed rates, or other features, there's an option for you.

Have a Question? We’re Here to Help!

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What You Need to Know to Be Prepared for Energy Deregulation in Lubbock, Texas

Understand Electric Deregulation

First, it's important to grasp the concept of electric deregulation in Texas. This means you have the power to choose your electric provider and have control over your energy options.

Research Available Providers

Start by researching the various electric providers operating in your area. Look into their pricing, contract terms, customer feedback, and their commitment to renewable energy.

Compare Plans and Offers

Compare the plans and offers from different electric providers. Look for features that match your energy goals, like renewable energy options, fixed or variable rates, and any additional benefits they offer.

Select Your Electric Provider

Once you've done your research, choose the electric provider that best suits your needs. Consider factors such as cost, contract length, customer support, and their reputation in the industry. Sign up for a plan with your chosen electric company.

Initiate the Switching Process

Contact your selected electric provider to start the switching process. They will guide you through the necessary steps and explain any requirements or documents needed. Be ready to provide your current account information and billing details.

Confirm the Switch

After signing up with your new electric provider, they will inform your previous provider about the switch. You will receive a confirmation notice to verify the upcoming change. Review it carefully and reach out to your new provider if you have any questions or concerns.

Enjoy a Seamless Transition

Your new electric provider will handle the transition smoothly. There will be no interruption in your electricity service during the switch. You can continue using electricity as usual, and your new provider will take care of billing and customer service.

Monitor Your Billing

Keep an eye on your monthly bills to ensure accuracy. If you have any billing-related questions or notice any discrepancies, contact your electric provider for clarification. Address any concerns promptly to maintain a smooth billing process.

Exercise Your Customer Rights

As a homeowner and electric customer, you have specific rights and protections. Familiarize yourself with these rights, such as non-discrimination, protection against unauthorized switching or additional charges, dispute resolution, and the privacy of your information. The Public Utility Commission (PUC) is available to help with any issues or concerns.

Embrace Renewable Energy Opportunities

Consider purchasing renewable power or generating your own excess renewable energy. Explore options to buy "green" power from renewable sources or sell any excess power you produce through distributed renewable generation systems. Make sure you understand the specific regulations and requirements in your area for selling or purchasing renewable energy.

Energy Providers in Lubbock

May 2023 Complaint Score
(5 circles indicate lowest
complaint rate)
Retail Electric Provider (REP)Date Licensed
●●●●●BRANCH ENERGY HOLDINGSOctober 19, 2021
●●●●●VARSITY ENERGYNovember 7, 2019
●●●●●RELIANT ENERGYJanuary 5, 2001
●●●●●TXU ENERGYJanuary 2, 2001
●●●●●DIRECT ENERGYDecember 4, 2001
●●●●●CHAMPION ENERGY SERVICESSeptember 16, 2004
●●●●○SUMMER ENERGY, PRONTO POWERSeptember 29, 2011
●●●●○GREEN MOUNTAIN ENERGYAugust 2, 2001
●●●●○OCTOPUS ENERGYApril 30, 2019
●●●●○CAPITAL ENERGY PA, VALUE POWERDecember 12, 2008
●●●○○AMBIT TEXASOctober 28, 2005
●●●○○JUST ENERGY TEXASSeptember 25, 2020
●●●○○GEXA ENERGYJanuary 30, 2004
●●●○○RHYTHM OPSOctober 21, 2020
●●●○○MP2 ENERGY TEXASFebruary 28, 2008
●●○○○VALUED BASED BRANDS LLCDecember 5, 2001
●●○○○GOOD CHARLIE AND COJanuary 30, 2004
●●○○○BKV BPP RETAILOctober 18, 2022
●●○○○DECLARATION ENERGYOctober 28, 2020
●○○○○TITAN GAS AND POWERNovember 7, 2019
●○○○○SPARK ENERGYApril 22, 2002
●○○○○OHMCONNECT TEXASOctober 19, 2020
●○○○○PULSE POWER, ENERGY TO GONovember 30, 2018
●○○○○TRUE COMMODITIESJune 22, 2021
●○○○○MI TEXAS REP 1, ABACUS ENERGYNovember 29, 2021

●●●●●  Lowest Complaint Rate
●●●●○  Lower than Average Rate of Complaints
●●●○○  Average Complaint Rate
●●○○○  Higher than Average Rate of Complaints
●○○○○  Highest Complaint Rate

Energy Deregulation FAQs in Lubbock, Texas



Changing Providers

How to Choose

Your Rights

Electric Service

Slamming and Cramming